Very often during the initial evaluation our new clients say things like “we don’t really have competition”.
While this may be true from the business perspective (no one is really offering your products or services to the specific market), extrapolating that to your competition on Google is misleading.
Here’s what this means for you.
Many small business owners decide to not have a blog on their websites at all. Some find it technically difficult, others do not believe a blog can be valuable to their business.
As a result small business websites are often made up of several service pages and a contact page. With a blog, however, they would be able to harvest way more traffic and get more customers.
Here’s how to organize a small business blog.
Read More »Do small businesses need blogs on their websites?
Blogging is effective only if you know what kind of content exactly to publish. In order two get that data you need to either a) run research using third-party tools b) analyze your traffic and impressions The first part is clear – research yourself or buy a professionally researched content plan – and build your list of potentially good topics. The second part is more tricky – to analyze your stats you need to have them first.Read More »The broad to narrow blog post strategy: use your stats for new post ideas
Most small businesses owners confess to us that blogging is too costly for them.
Many give up blogging for the same reason – it’s a waste of cash that brings no results.
Yet when we audit their content strategy we find all and the same ways they can bring their blog content costs down.
If you give up blogging because it’s too expensive, you will never realize your site’s traffic and lead generation potential.
In other words, if you do not know how to save money on content, your website does not work.
Instead, you need to be smart about blogging and minimize your content creation and marketing costs.
Read More »How to spend less on blog content and minimize costs – without hiring cheaper writers
An “audit” sounds scary, but it’s something that has to be done often.
You need to audit your finances, your relationships, your health, your car’s condition – and especially your blog content.
A web copy audit means you will eliminate the guesswork from your blogging and fine-tune your content strategy.
When you run a content audit you make sure you avoid spending too much on copywriting, ads, and SEO promotion, because effective content saves money.Read More »5 BIG signs your business blog needs a content audit
Everyone who has ever run a website has had the URL structure discussion.
URLs can be short and witty, detailed and descriptive, they can be auto-generated or manually created – the list of variables goes on and on.
So what’s a good blog URL length and structure? Let’s dive right into it.
Read More »Blog URL length and structure – and the logic to avoid shitty URLs
Over the years of content strategy research and planning we’ve come across a very common mistake that small businesses make.
Nearly half of all business owners ignore their SEO competition when they start websites.
In fact, most of new business owners and entrepreneurs fail to properly acknowledge their SEO competitors.
Here’s how it happens and how to fix it. Read More »Ignoring your SEO competition: the biggest SMB mistake
A client came to us with a French e-commerce store in January 2020.
The store is selling automotive goods, and it was gradually growing in organic traffic.
The client wanted to add a blog to the website to make sure he covers the interests of his audience.
The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.
The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)
So many businesses give up on content marketing and blogging just because it has not worked for them.
Yet so many are doing it because they’ve made mistakes that could’ve been easily avoided.
We’ve seen clients completely disillusioned by former content contractors, and each time we evaluate their sites and content strategy, we come across same old content marketing fails. Here’s a few.
Read More »8 REAL reasons your content marketing does not work in 2022
Private blog networks are a powerful SEO tool.
No matter what anyone says or writes – a proper PBN always gives any site an advantage over competitors.
The only thing that matters is that the network is really PRIVATE – that is, yours, and yours only.
If you can buy PBN links – that BN is not P at all, you know?
This post will explain how you can make an effective private blog network using content planning.
If you wish to get ahead of any competition with a bulletproof asset that is a PBN – read on.
Read More »How to Build a PBN that works – with proper content planning