Skip to content
ai content problems long term

4 Long-term AI content problems that will affect your website

As a content strategy agency specializing in planning and audits, we spend a lot of time fixing ineffective blogs.

In about a year from now (that is, in Spring 2024) we expect to see a lot of inquiries from businesses that are going heavy on AI writing tools now.

We’ve experimented with AI writing tools enough to confidently predict that there will be blood.

In fact, we will even launch a new service that helps fix the AI blogging mess.

Here’s why:

Read More »4 Long-term AI content problems that will affect your website
posts rank better than pages

5 Reasons blog posts rank better than service pages – and 6 ways to deal with it

We see this situation time and time again while working with our clients.

The carefully crafted, well-designed, conversion-optimized service pages that business owners and designers take pride in barely get any traffic.

At the same time “random” blog posts, knowledgebase articles, or PDF uploads pick a lot of diverse organic traffic from Google.

Most of our clients want to “fix” it immediately, but as we work together we find ways to actually amplify and leverage this effect.Read More »5 Reasons blog posts rank better than service pages – and 6 ways to deal with it

Content planning for an automotive e-commerce store – a customer success story (2020)

A client came to us with a French e-commerce store in January 2020.

The store is selling automotive goods, and it was gradually growing in organic traffic.

The client wanted to add a blog to the website to make sure he covers the interests of his audience.

The blog would have to evolve around automotive modifications, DIY upgrades, – anything that would bring the readers one step closer to ordering spare parts from the store.

The site owner also wanted to make sure his content strategy is laser-focused. Wasting time and money publishing ineffective content was not an option.Read More »Content planning for an automotive e-commerce store – a customer success story (2020)

How to SEO a blog post before and after you hit Publish

How you SEO a blog post is how you promote your whole site – because your link building efforts should be spread evenly across inner pages of your site.

Well-planned, well-written, and well-promoted blog posts are the backbone of your website’s success. Quality posts attract links and social media shares, which in turn grows the authority of your whole domain.

So – you’ve got your content plan, know what to write about, and want to SEO your blog posts for maximum effect?

Here’s your checklist:

Read More »How to SEO a blog post before and after you hit Publish

content planning for websites and blogs

Content planning for websites and blogs

If you’ve landed on this page, you’ve probably heard of content planning.

This post will give you an overview of different kinds of content planning by type, purpose and technique.

Let’s touch upon the basics of content marketing and types of text content as well. After all, getting a content plan is absolutely crucial if you want to maximize the performance of your website and turn it into a lead generation machine.

Dive right in?Read More »Content planning for websites and blogs

target keywords with zero search volume

Why you should still target keywords that have no search volume

As you are preparing a content plan for your blog, or just doing some research for a post?

Many keyword tools, like Ahrefs, will give you keyword suggestions that display 0 search volume.

keyword ideas with no search volume ahrefs
are these really worthless?

Most beginner bloggers and SEOs will automatically discard these keywords.

It’s the wrong thing to do, however. You should examine these and use some of them to grow your business.Read More »Why you should still target keywords that have no search volume